Layout and picture boxes, rulers and guides
The model for layout programs is to use layout boxes that you import assets into whether text or pictures. This what makes layout programs like indesign so flexible and powerful.
Mask with shape is absolutely the wrong approach.
Adobe has had the worlds best layout and design program in indesign for more than a decade now. The XD team seriously need to start paying attention to how things are done in indesign if they want to create a great product. Just because XD is for the digital workspace does not mean that the principals of what make a great layout program are any different.
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Oops, set to the wrong status.
-Elaine