Make the official XD software FREEMIUM
Right now XD is free to use, but eventually it has to make money for Adobe. From that perspective, Adobe can consider making it a freemium product. This will help address the scenario where large organisations cannot afford buying XD for all of their developers. Yet for the designers to use XD professionally there needs to be a practical way to seamlessly hand-over the XD designs to the developers.
The full-fledged version of XD with all features can be no doubt purchased for the designers within the organisations. However the developers can still access the XD files using the free version. In the free version, developers can open XD files and refer the style-guide and spec features in order to roll out a pixel-perfect build. Some very basic features can also be enabled if possible for designers testing the waters. This will be a better proposition than offering only a 30-day free trial of XD.
The freemium approach will also help XD capture the market share that business intends. As we all know, XD is quite behind the game currently and it needs a novel adoption approach to catch up realistically. A freemium model can be the win-win situation everyone is looking for.
XD now has a Starter Plan, which is free. Check out xd.adobe.com for more details!
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MikeL commented
I think Adobe has tried this freemium model -- Acrobat Pro and Acrobat Reader -- with a modicum of success...?
The issue is certainly real. Our current Sketch+InVision interactive delivery is hobbled by having to convince our project teams to purchase their own InVision Enterprise 'Reviewer' licenses just to view all of our deliverable details.
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Edson Ishida commented
Freemium specially for students... =)